Analýza firmy Autosalon Svoboda s.r.o.

Abstract

The aim of my thesis was to analyse and evaluate the business activities of the company Autosalon Svoboda s.r.o. My work is divided into two chapters, the first part is theoretical and the second is practical. In the theoretical part I described the terminology and basic concepts which are used in the practical part of my thesis and I also dealt with the development of the car industry. The practical part of my thesis introduces the application of chosen methods for this company. In order to examine the economic activities of the company I choose the ratio indicators, analysis of external environment, analysis of internal sources and the SWOT analysis. The closing part of my thesis comprehends summary of the results obtained through the economic analysis, suggestions of alternative measures for ensuring higher economic performance of the company and the evaluation of hypothesis defined in the introduction of this work.