Analýza konkurence prodejny se satelitní technikou
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Kubínek, Aleš
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
This bachelor thesis investigates the market of specialized retail stores in Ostrava and its close surroundings, focusing on satellite technology. It analyzes the competitive position of ATOS Ltd. store in Ostrava-Mariánské Hory. For the research methods there were used questionnaires, Mystery shopping and observation. Also, the analysis was based on Porter's Five Competitive Forces Model. It was found that ATOS Ltd. retail store in Mariánské Hory has quality and stable market position in Ostrava.
Description
Import 11/07/2012
Subject(s)
competition, competition analysis, Mystery shopping, observation, Porter's five competitive forces analysis, satellite technology, shop, retail store