Analýza postojů firem k Social Media Marketingu

Abstract

The aim of this diploma thesis is to find out how is used marketing on the social media of small and medium enterprises in the FMGC field on the Czech market. The current rise in marketing use in social media has a positive impact on business promotion. More and more companies are therefore drawn to marketing online environment. The publication attempts to analyze the effectiveness of a specific industry. Based on depth interview with experts created questionnaire analysis data of which were subsequently investigated the dependence of the influences. This helped uncover answers to tested hypothesis that confirmed the power of reciprocity between company input of marketing on social networks and the impact of the increase customers number and increase sales. The output of this publication can serve as a methodical tool for business decision making, in marketing strategy.