Optimalizace podnikatelského plánu

Abstract

This thesis focuses on the optimization of a business plan for a small enterprise operating in the field of painting services. The objective is to identify weaknesses in the current business model, analyze the company's performance, and propose specific measures to improve efficiency and long-term competitiveness. The research combines quantitative and qualitative methods, including financial analysis, benchmarking, and an interview with the company owner. The output includes a set of practical recommendations and an action plan that provides a framework for implementing the proposed changes and supporting the strategic development of the business.