Návrh marketingové kampaně malého sportovního klubu

Abstract

The diploma thesis deals with the design of a marketing campaign for a small sports club. The goal is to analyze the satisfaction of fans with the current state of marketing communication of the club, the subsequent creation of recommendations and proposals. The thesis is divided into theoretical and practical part. The theory is focused on the theoretical basis for marketing campaign of a small sports club. The practical part consists of quantitative research and analysis of research results. The thesis concludes with recommendations and suggestions. The main ideas are summarized in the conclusion.