Zhodnocení konkurenceschopnosti v oblasti nabídky wellness zařízení
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Vysoká škola báňská – Technická univerzita Ostrava
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Abstract
The main topic of the bachelor's thesis is to evaluate the competitiveness of a small business that offers wellness facilities based on theoretical and methodological principles. To achieve the goal of the work, the methods of PESTLE analysis, Porter's analysis of five competitive forces, Pairwise comparison method, BCG analysis and SWOT analysis will be used. According to the evaluation, the monitored company is competitive, at a very good level and controls a large part of the market.
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Competitiveness, PESTLE analysis, Porter's five competitive forces analysis, Method of paired comparison, BCG analysis and SWOT analysis, wellness facilities