Analýza chování spotřebitelů na trhu s doplňky výživy

Abstract

The thesis is focused on The Consumer Behaviour Analysis on the Diet Supplement market. The aim of this thesis was to describe the customer purchase and consumption behaviour, point out the importance of factors, which influence the purchase decision, find out the consumer opinion about the diet supplements and the sources of information about this products. The result of the thesis is recommendation on this issue.