Srovnávací studie veřejného ubytování v Uherském Hradišti

Abstract

The aim of my work is to compare public accommodation in Uherské Hradiště. The work is divided into a theoretical part, practical part and comparing the results and recommendations. The theoretical part describes the main characteristics of tourism, and market analysis methods, types of accommodation facilities and their classification. The practical part is focused on the area of Uherské Hradiště, its attractions and popular tourist goals. The practical part describes the various accommodation facilities by category and established strengths, weaknesses, opportunities and threats of accommodation. The last section compares the various accommodation facilities according to criteria.