Mediální kreativita a její odraz v tištěných médiích

Abstract

The aim is to define the term media creativity in an environment of printed media. The first chapter was defined basic term creativity, defined forms and principles and approach historical development of its research. In the next section, I define the space in which I studied media creativity, that the current form of print media in the country. The subject of the last chapters of the detailed analysis and comparison of two front page of the based in the Czech Republic. Carried out the research, we found a low rate of media creativity in the Czech printed newspapers. The contribution of this work is a new look at the graphic design of print media and new possibilities of innovative practices in media practice.