Analýza marketingové komunikace pizzerie

Abstract

The topic of my bachelor thesis is an Marketing Communication Analysis of Pizzeria. The theoretical part describes the basis of marketing communication, characteristics and pizzeria, their services and market around it. This section also describes the methodology for obtaining primary research data. The practical part is devoted to the primary data analysis and interpretation of results. The aim was to determine the current status of marketing communication of Pizzeria Piccolo in Štramberk. The results could be deduced some recommendations that should help direct marketing communications pizzeria in the right direction.