Ekonomická a právní regulace podnikání v cestovním ruchu

Abstract

This bachelor thesis deals with forming the real business plan for establishing of the travel agency. The thesis contains three parts which are the theoretical one characterizing business and tourism itself, the part regarding law regulations of business in tourism and the practical part devoting to the suggestion of the business plan. The practical part consists of the description of the travel agency including the real name and its logo, environment analysis, the SWOT analysis, calculation of sightseeing and hotel-based tours, the financial plan including financial statements. The future vision is the part of the thesis containing the aim to accomplish the business plan in 2017.