Podnikatelský záměr pro založení fitness centra

Abstract

The aim of my bachelor's thesis is to make a business plan for the establishment of a fitness center. In the first part of this work, we defined the basic theoretical concepts that helped us to properly compile a business plan. In the practical part of this work, we applied this knowledge to the business plan. For the purposes of the analysis, we used the methods of SWOT and SLEPT analysis and questionnaire survey. According to the conclusions based on the business plan, we evaluated that the establishment of a fitness center in this location appears to be a suitable economically viable investment.