Měření spokojenosti zákazníků produkční agentury

Abstract

The purpose of this bachelors thesis is to analyze the satisfaction of customers with services of production agency Partyman.cz. The study is divided into two parts – theoretic and analytic. The theoretic part contains the characteristics of services, the issue of satisfaction and the methods of measuring the satisfaction. In this thesis the agency Partyman.cz is described by service marketing mix and external and internal environmental factors of the agency. The analytic part is devoted to the marketing research method, the process and the interpretation of the research results. Then the proposals and recommendations for agency that should help to increase the customers satisfaction are written.