Analýza propagační činnosti v pojišťovnictví

Abstract

Bachelor thesis on the Analysis of Promotional Activities in the Insurance Company is focused on ZFP Academy Inc., which provides financial advisory services. The aim of the work is to determine people's awareness of the company, its services and outline a proposal for raising awareness of the activities of the company ZFPA. The work consists of theoretical and practical parts. The first part describes communication and explained in detail the various tools of communication mix. In the second part is introduced company and the subject of its business activities. The conclusion summarizes the results of the SWOT analysis and questionnaire survey. The results of the draft recommendations and provided the means through which society could be present.