Návrh marketingové komunikace nadačního fondu
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The aim of the work is based on marketing research to propose recommendations in the field of marketing communication of the endowment fund, through the results of analysis of general attitudes of respondents related to the activities of non-profit organizations and endowment funds, as well as analysis of the current state of marketing activities and activities.
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non-profit organization, marketing comunication, endowment fund