Návrhy na zvýšení atraktivity města

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Authors

Šafářová, Kateřina

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Vysoká škola báňská - Technická univerzita Ostrava

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Abstract

The bachelor work deals with analysis of current situation of town Jesenik. The target of the work it´s define parts, witch show lower satisfaction of both residents and evenvisitors. In the work is used quantitative research, witch was make as a personal interviews of local residents and visitors. Based on the results of the proposed measures, the application could increase the attractiveness of the city, to reverse the flow of localresidents, increasing the flow of visitors to the city Jesenik and streamline the activitiesof the city.

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Import 04/07/2011

Subject(s)

marketing the city, town environment, tourism destination, quantitative research, questinnaire

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