Analýza marketingové kampaně ve firmě
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Date issued
Authors
Zdráhalová, Blanka
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoká škola báňská - Technická univerzita Ostrava
Location
ÚK/Sklad diplomových prací
Signature
200901987
Abstract
In my diploma thesis I tried to analyse the advertisement campaign which took place in. LINEA NIVNICE, Inc in fall 2008 where they wanted to present their new strategy HEART. I described and reviewed its results. The main aim of my diploma thesis was valorization of effectiveness of advertisement campaign and measuring of andvertisement influence on the sales products. I also added recommendations and suggestions which can provide this company to reach better results in distribution of non-alcoholic drinks and guarantee fixed position on the Czech market of non-alcoholic drinks according to selected goals in the company leading.
Description
Import 01/09/2009
Subject(s)
effectiveness, advertisement, campaign, strategy, influence