Analýza známosti značky oděvního družstva

Abstract

This bachelor thesis deals with the analysis of the brand awareness of the brand VÝVOJ, the clothing cooperative. VÝVOJ is one of the most important producers of men's social clothing in the Czech Republic. The aim of the thesis is to determine the brand awareness of the brand VÝVOJ on the Czech market, it‘s popularity and perception of the consumer. The data was collected using the quantitative method of electronic questionnaire. The research found that the brand VÝVOJ is not one of the most famous brands of men's social clothing on the Czech market. In the final part of the thesis, there are suggestions and recommendations for increasing the brand awareness.