Návrh marketingové komunikace pro základní školu

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Vysoká škola báňská – Technická univerzita Ostrava

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Aim of the thesis is a marketing communication design for elementary school Hrabina in Český Těšín. In the first part of the thesis the theoretical starting points of marketing communication are described as well as characteristic of the school. The application part is dedicated to results of questionnaire inquiry analysis. The final part deals with suggestions and recommendations which could help to improve marketing communication of the school.

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marketing communication design, marketing communication, marketing communication mix, elementary school, survey

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