Analýza procesu prodeje ve vybrané společnosti

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Prokop, Petr

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Vysoká škola báňská - Technická univerzita Ostrava

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Abstract

This diploma thesis analyzes a sales process in a chosen company. The goal of this thesis was to evaluate customer satisfaction in FairNet Solution Company, Ltd. using an analysis of the sales process and survey, in which the general approach and action taken by this company were evaluated. Based on the facts and findings from the literature recommendations were formulated, which could make the sales process at FairNet Solution Ltd. more effective.

Description

Import 11/07/2012

Subject(s)

personal selling, impersonal sales, sales teams, sales force management, direct marketing, sales promotion, public relations, advertising

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