Corporate Social Responsibility as an Added Value to a Firm

Abstract

The aim of this study was to find out whether corporate social responsibility brings an added value to a firm. As the areas of research were determined profit, reputation and attractiveness of a company for the employees. This study also finds out if companies do or do not use standards for measuring and reporting CSR. This study is divided into two parts – theoretical and practical. The first part deals with the theory of CSR, its influence on a profit, reputation and attractiveness for the employees and also CSR within the Czech Republic. Various types of CSR standards are also described here. Next part, practical, describes the research itself and the way how was done (questionnaire), determined hypothesis, evaluates the results and its meeting with hypothesis. Limitation of the study and recommendation for next research are also written here.