Analýza spotřebitelského chování na trhu se streetwearovou obuví

Abstract

The aim of this bachelor thesis was to determine suggestions and recommendations for the streetwear footwear market based on an analysis of consumer behaviour in this market. The first chapter introduces the theoretical background of consumer behaviour and the second chapter describes the characteristics of the streetwear footwear market in more detail. The practical part of the bachelor thesis focuses on the analysis of the data obtained from the online questionnaire survey. These results were presented using graphs and tables and then described verbally. From the results of the questionnaire survey, suggestions and recommendations for companies operating in the streetwear footwear market were formulated.