Pořádání a organizace fitness víkendu

Abstract

This bachelor thesis deals with the issues of planning, organizing, and implementing a fitness weekend as a modern form of active recreation. The theoretical part defines key concepts in the field of marketing and tourism management, focusing on current trends in an active lifestyle. The practical part is dedicated to a complex analysis of a specific fitness weekend from the perspective of both the organizer and the participant. The thesis includes a competitive analysis and an evaluation of client satisfaction based on a questionnaire survey. The main goal of the work is to propose specific recommendations for making future events more attractive and increasing the efficiency of organizational processes based on the collected data. The thesis serves as a practical guide for the independent organization of similar sports and relaxation events.