Analýza faktorů působících na návštěvnost fotbalových utkání

Abstract

The aim of my bachelor thesis is research of Factors impacted the Attendance of Football Matches of 1.SC Znojmo and simultaneously a level of satisfaction with various components of club. In the first chapter is introduction In the second chapter is the characteristic of 1.SC Znojmo, which includes history, organizational structure, club’s upcountry, marketing a strategy of support, fan’s profile, team’s structures and competition. The third chapter contains a theory of sales promotion. Important terms referring to sales promotion and marketing research are defined there, too. The fourth chapter deals with a methodology of work. This chapter includes the method and the procedure of work and composition of research plan. In fifth chapter is interpretation of research, hypotheses’ interpretation and recommendation and improvements sequent to research. The sixth and the last chapter is conclusion.