Návrh marketingového plánu nově vznikající jazykové školy

Abstract

In this thesis I deal with prospects of teaching foreign language in Orlová. The aim of the thesis is to find out whether the inhabitants of Orlová would be interested in attending a language course in Orlová. I suggest marketing plan of the newly developing language school. The research is carried out be means of questioning. Respondents are the residents of Orlová, who belong to the main target group. According to the results, people living in Orlová would like to visit a language course. The most preferred is a courses of general English.