Analýza výkonnosti reklamních kampaní na Facebooku

Abstract

The bachelor thesis deals with the analysis of advertising campaigns on the social network Facebook. Firstly, the thesis describes the most used social networks and the whole process of creating advertising campaigns. The thesis also deals with the description of selected markets and their micro and macro environment. The main goal was to analyze the success of ads and identify appropriate campaigns for markets. The data was collected by the method of automated data collection through Google Analytics, Facebook Business Manager and Ad Manager and subsequently analyzed. The analysis assessed effective forms of advertising and recommendations were made using results.