Analýza nákupního prostředí maloobchodu s drogistickým zbožím

Abstract

In my bachelor's thesis analyze shopping environment analysis of the drugstore retail store. The aim of my research was to compare the shopping environment of older and reconstructed stores Teta drugstore and find out the impact of this shopping environment for customers. To achieving this aim was realized in the form of marketing research observations shopping environment (mystery shopping) and personal interviews of customers. Based on this research the data were compared and evaluated, then the recommended proposals for all rated stores and general recommendations for Teta drugstore.