Management a marketing v klubech ledního hokeje

Abstract

The Bachelor´s thesis on the theme „ Management and marketing in Ice Hockey Club´s“ deals with analysis and management effectiveness in a chosen ice-hockey club HC Plzeň 1929 . The introductory chapter focuses on the theoretical definition of basic terms, which are used in this Bachelor´s thesis or which relates to given problems. The practical part of thesis attends to management analysis in a chosen ice-hockey club HC Plzeň 1929. The introductory part describes the history and sports characteristics of the club. Following chapters are based on detailed analysis of management, sponsorship, other revenues and expenditures of the surveyed sports club. Each of these chapters is divided into two parts and that is because of the fact, that HC Plzeň club consists of two concurrently functioning and cooperating sections. One section is represented by a civil association, which is especially engaged in ice-hockey of youths and in training of new gifted ice-hockey players. The another section is represented by a limited liability company, whose main objectives are to run, with regard to economic-, sports- and audience matters, the “A”-team of senior ice-hockey players on the Czech top-level hockey league. After comparing the common revenues and expenditures, we can evaluate, that the HC Plzeň club is thriving quite well. It is mainly caused especially due to the successful ice-hockey season of „A“-team on the top of the Czech top-level hockey league, which brings not only a great part of responsibility with, but also certain revenues. The conclusion of the practical part is also dedicated to problems of high costs for running ice-hockey in school-categories, which must be from a reasonable part co-financed by parents of young players from the sports classes. In conclusion we can state, that the management of the ice-hockey club HC Plzeň is on a very high level. The management tries to cooperate with a large number of sponsors as well as with public institutions, with a special emphasis on cooperation with municipal institutions. This fact is proved by the recently approved declaration of financial support of the ice-hockey club, which was subscribed by the city of Plzeň, the region of Plzeň and the club. These financial means should support youth ice-hockey teams and thus help to keep the tradition of ice-hockey in Plzeň