Marketingová komunikace firmy zabývající se zakázkovou kovovýrobou

Abstract

In this thesis I deal with the use of marketing communication companies in the custom metal. The work describes the course and the various stage of communication and its instruments. Furthermore, there are given forms of communication, thein use of selected companies and analysis of the current promotion programme of the selected copany. The aim of work is to analyze the current selection of promotional programme and design of possible upgrades.