Prodej výrobků v období ekonomické krize

Abstract

This bachelor thesis deals with the issue called Selling of Products in a Period of Economic Crisis. It discourses the ongoing economic crisis process and its imapact on world’s economy and economy of the Czech republic. First part of this thesis defines the term ‚economic crisis‘ itself and locates its occurence. This part, furthermore, focuses on trading area in the Czech republic and claryfies how was this sector influenced by economic crisis. Second part of this thesis covers various methods and instruments which lead to volume trade increase and explains them in detail. Last part of this thesis applies all these findings into praxis and indicates possible ways of using them in reality by adding an example of a particular company Výtahy Ostrava spol. s r.o.