Zhodnocení a návrh komunikačního mixu společnosti Liftcomp a.s.

Abstract

The bachelor thesis called “Evaluation and Proposal of Communication Mix in the Company Liftcomp a.s.“ aims to evaluate the progress of communication between the company and its stakeholders up to now. It identifies the most serious mistakes which could negatively influence the progress and the overall impact of the company´s marketing communication and it suggests how to solve them. Stress is put predominantly on the correct usage of individual communication tools and subsequently on gaining the feedback. Last but not least, it deals with the concretization of target groups, creation of the budget and making the medium of the plan for the year 2016. The proposal of consistent marketing communication of a purely engineering company it the result.