Návrh komunikačního mixu pro kosmetickou společnost
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Date issued
Authors
Sedláčková, Blanka
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoká škola báňská - Technická univerzita Ostrava
Location
ÚK/Sklad diplomových prací
Signature
200901819
Abstract
The purpose of bachelor thesis was to suggest new or to change the existing communication mix of cosmetic company. Based on the marketing research outcomes there were suggested changes and recommendations related to marketing communication of the company.
Description
Import 01/09/2009
Subject(s)
communication mix, marketing communication, cosmetic company, promotion, sales promotions, personal selling, public relations, direct marketing