Analýza spotřebitelského chování na trhu s elektrickými vozy

Abstract

The main objective of this bachelor's thesis is to identify consumer behavior in the electric vehicle market, with a focus on the issue of electromobility, particularly in the Czech Republic, and to examine consumer opinions and attitudes towards electric vehicles. This issue, along with the importance of environmental protection, is very current today. The thesis is divided into theoretical and practical parts. The theoretical section covers the theoretical foundations of consumer behavior, followed by a description of the electric vehicle market, including the evolution of electric vehicles from their beginnings to the present day, as well as individual market participants. The data collection methodology is also described, detailing how the research was conducted. In the practical part, the results of the research are analyzed and graphically represented. The bachelor's thesis concludes with proposals and recommendations for companies, along with a summary.