Senzorická analýza piva

Abstract

The diploma thesis deals with the sensory analysis of beer. The aim of the thesis is based on the sensory attributes of beer to determinate the perception of consumers on the different types of Czech beer and which factors affect consumers during beer purchasing process. Other aim is to propose recommendations for producers and distributors of beer focused on Czech market. Four samples of beer were selected for sensory testing – Pilsner Urquell, Staropramen, Krušovice, Budějovický Budvar. The data are obtained by using the Focus Group method, which was performer on sample of 40 respondents. Used statistical methods are Chi-square test, paired T-test, T-test for independent groups and ANOVA test. One of the outcome of the diploma thesis is the respondents prefer less bitter beer.