Návrh komunikační strategie Kariérního centra
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Vysoká škola báňská – Technická univerzita Ostrava
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The aim of the work is the suggestion of communication strategy for Kariérní centrum VŠB-TUO. The work includes theoretical describtion os the methods strategic analysis, to use in the practical part, specifically the analysis PEST, the analysis of internal environment of the organization, McKinsey model 7S and SWTO analysis and questionnary. The practical part contains characteristics of career center of VŠB-TUO, its main activity and services provided as well as performing analysis. On the basic of the optained data in practical part the author suggested another in context recomendation to communication strategy.
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strategy, management strategy, strategic analysis, methods of analysis, SWOT, PEST, Ccommunication, communitacion strategy, career, career center, services, management, questionnaire