Návrh marketingového mixu fotbalového klubu

Abstract

The main objective of the bachelor thesis is the analysis of marketing mix of the football club FC Sparta Brno. In theoretical part there are all the concepts from this area and there are also the characteristic and history of this football club including actual marketing mix. The application part contains acquisition of primary data through the personal interviews and analysis of data from marketing research. On the basis of results of the marketing research were processed the suggestions and recommendations, which can lead to improving the visitors satisfaction.