Návrh marketingové komunikace vodohospodářské společnosti

Abstract

Marketing communication is one of the four elements of the marketing mix. The bachelor thesis is dedicated to the company Ostravské vodárny a kanalizace a.s., which strives to improve its marketing communication with its customers, mainly in the online environment. The company also aims to create a positive image in the Ostrava region and increase awareness of the services it provides. As part of the bachelor thesis, a research was conducted at the beginning of 2024 using an online questionnaire survey, which revealed that the company is perceived positively, but their current communication is not effective and awareness of the services is low. The thesis provides recommendations that could contribute to achieving the company's communication goals.