Návrh marketingové komunikace vysokoškolského sportovního klubu
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Takáč, Peter
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The lead idea of master thesis is marketing communication desingn for college sport club VSK VŠB-TUO. This is college sport club acting on the VŠB – Technical University of Ostrava. The objective of this master thesis is to analyze the current marketing communication of sports club and subsequent draft measures to improve its effectiveness. The target group of marketing communication are students of the University. These measures should increase awareness about sports club among students and they should also increase attendance of sport events.
Description
Import 06/11/2014
Subject(s)
marketing communication, sport club, college, design, sport marketing, marketing communication mix