Analýza vlivu online reklamních nástrojů na výkonnost e-shopu s bytovým textilem

Abstract

The topic of the Diploma Thesis was Analysis of Online Advertising Tools Influence on the Performance of E-shop with Home Textiles Dante.cz. The aim of this Diploma Thesis was to analyze the traffic of the internet store Dante.cz in order to subsequently optimize it to achieve the highest traffic and sales. The key method was the quantitative method of electronic observation. The tools used for the research were Google Analytics, Google Ads, Google Data Studio and Sklik. The seasonality of sales and the performance of individual systems were determined using performance analysis. Based on the results of the analysis, recommendations and suggestions for improvement were proposed at Dante.cz.