Návrh nákupní strategie společnosti RESORBENT, s.r.o.

Abstract

The thesis is dealing with Resorbent Ltd. shopping strategy. This work analyses acquired information and suggests a strategic change in a field of purchasing carbonic materials. It examines a general situation in a market of these goods, it applies the Kraljic model and Porter’s five forces model. In conclusion it recommends a change of the stategy in relation to a supplier of the firm`s most important material, which is calcic anthracite.