Návrh marketingové strategie sportovního klubu
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Swiderová, Lenka
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The objective of this thesis is to undertake a comprehensive analysis of the current state of the sports club, the design of a new marketing strategy. There are used PEST analysis, SWOT analysis, Porter's five forces analysis and marketing mix of services. On the basis of these analyzes were deficiencies sports club.
Draft marketing strategy was applied to individual elements of the marketing mix of services. The results of the analysis have been proposed recommendations for streamlining marketing, acquiring new customers and improve the competitiveness of the sports club.
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Import 26/06/2013
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marketing, marketing mix, sports marketing mix, marketing strategy, SWOT analysis, PEST analysis, porterům five forces model