Analýza nákupního chování Generace Y
Loading...
Downloads
1
Date issued
Authors
Turoňová, Marie
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoká škola báňská - Technická univerzita Ostrava
Location
Signature
Abstract
This thesis deal with the shopping behaviour of Millennials with a focus on consumer goods. The aim of the thesis is to reveal the specifics of the purchase process of this consumer group and propose the measures for producers and sellers of consumer goods.
Description
Import 22/07/2015
Subject(s)
shopping behaviour, Millennials, consumer goods, purchase process