Zhodnocení současného komunikačního mixu vybrané společnosti
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Kania, Marek
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
This bachelor thesis deals with communicative mix of the Mirland company. The thesis is devided into three parts.The first part focuses on theoretical specification of the term communicative mix.Second part describes communicative mix of the Mirland company,its individual elements, pluses and imperfections. The final part introduces propositions for changes as well as current presentation of the company towards public and propositions of entirely new elements of communication.
Description
Import 26/06/2013
Subject(s)
comunication mix, Mirland company, advertisement, sales promotion, personal selling