Analýza spotřebitelského chování na trhu připojení k internetu
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Sabevová, Klaudie
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
In my bachelor thesis I dealed with analysis of customer behavior on ISP market. The thesis consists of theoretical and practical part. The teoretical part defines expressions which assosiated with consumer behavior and marketing services. In practical part has been analyzed consumer behavior of Corelia.cz, s.r.o. company. Based of results of the practical part it was possible to create proposals and recommendations for Corelia.cz, s.r.o. company.
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Import 11/07/2012
Subject(s)
wireless fidelity, internet, provider, consumer, marketing research, market, competition, marketing communication