Návrh reklamní kampaně pro výrobce kol
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Authors
Pechová, Pavlína
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
Subjects of my bachelors work „Advertising campaign design for bicycle producer", is analyses advertising campaign firms KELLY BICYCLES CZECH REPUBLIC, Ltd. and subsequent suggestion new advertising campaign. First part contains representation companies, in second part they are described theoretic resource of marketing and marketing communication and in third part I am implementation analyses advertising campaign in a year 2008 and 2009 with subsequent suggestion of new advertising campaign.
Description
Import 29/09/2010
Subject(s)
Marketing, marketing communication, advertising campaign, advertisement, media, suggestion