Vliv reklamy potravinových výrobků na spotřebitele

Abstract

The first part this bachelor thesis is focuses on the concept of advertising, its history, divisions of advertising and advertising media, and also on consumers and consumer behavior and factors which affecting buyers behavior. This thesis is also focused on legal regulation of advertising and ethical advertising self-regulation. Next part of thesis is focused on analysis of consumer behavior, specifically in the area of foodstuffs. There was conducted research, which results will help to reveal influence advertising on the consumers in area of foodstuffs.