Aplikace nástrojů marketingové analýzy a výzkumu u vybraného produktu

Abstract

The subject of the diploma thesis is product optimization, marketing analysis and marketing research of selected products. The theoretical part describe the tools of marketing analysis, marketing research and data processing. Part of this thesis, an analysis and research was carried out using surveying and then proposed ways of product optimization associated with better use of marketing management tools. Furthermore, ways to improve in terms of potential benefits or potential risks were evaluated.