Nástroj pro sledování a analýzu produktových nabídek

Abstract

The bachelor thesis covers the product offers, their presentation and planning. Firstly the creation of the product offer is described. This is then divided into a section explaining the rules for advert text and a further section explaining appropriate visual appearance of the product offer. It also outlines the possibilities related to the creation of the product offer in an interactive environment. Furthermore, there is an analysis of the competitive tools of the Adobe Systems and Canva where the product offer can be created. The main goal of the work is to create a tool specifically focused on the creation, generation and planning of the product offer. In the practical part, there is an analysis, proposal of the implementation and the implementation itself on selected .NET platform. Finally, the application is reviewed, it is then compared against the competitor's tools and the possible extensions and improvements are proposed.