Analýza nákupného správania Generácie Y
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
This thesis deals with the buying behavior of Generation Y. The aim of this work is to identify and describe the specifics and preferences of Generation Y on drugstore market. The source of data was an electronic questionnaire survey. Results of the research work should help to understand the needs and demands of Generation Y on the drugstore market.
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Import 02/11/2016
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Generation Y, Millennials, customer behaviour, drugstore market