Návrh marketingové komunikace interiérového studia

Abstract

The diploma thesis deals with the marketing communication design of an interior studio. The main goal was to create a proposal of the company’s marketing communication which aims to raise awareness about the company and retain existing customers. The subject of marketing communication was created by selected less efficient communication tools which had been used by the company. To accomplish the main objective was performed qualitative research via individual in-depth interviews. Variants of marketing communication tools were designed and tested. The obtained results were analysed and verbally and graphically evaluated. The final proposal of the marketing communication tools was based on the evaluation as well as their purpose, final form, and way of application. The purpose was to retain loyal customers, gain new customers and raise awareness.